In less than a minute, The University of Phoenix captured the hearts of audiences through a very simple concept...storytelling.
It's not a new concept. One that, as a teacher, I tried to teach to multiple ages throughout the years.
To have a strong story you need a beginning, middle and end.
Unfortunately, where we lose people is often in the middle. We get so caught up in climax and building characters that we forget that a good story is short, sweet, to the point and memorable.
For your business stories are 23x more memorable than any ad you could push out. And in the end, don't people already know that you want them to buy your product? So why not leave them with your story that they will remember and carry with them when they are deciding whether or not to buy from you?
By making your customers your #1 character in your story and placing yourself in their shoes, you automatically become more relatable and a business they are likely to trust...
In the process of exploring storytelling in your marketing, ask yourself this...
"Am I a brand that people will trust and relate to?"
For more info on this check me out on IG and head to my "Highlights: CHEAT SHEET"
Did you realize that up to 75% of Instagram viewers take action after looking at an IG advertising post? This can mean driving them to your profile or even website.
So let's look at some basics to make sure you are covered...
1. Have your IG set up as a business page?
2. Have your business profile done with ways to contact you directly?
3. Share behind-the-scenes looks into your product or office?
4. Repost or engage with customers who are posting about your service or product?
5. Identify users who post regularly about you?
6. Post more than one photo for post (Did you know this actually gets seen more than once by your viewing audience?)
7. Highlight employees or teams?
8. Reply to comments made on your posts?
Nothing here is mindblowing information. It is simply things that your business needs to ensure it is up to in the IG world to help drive customers to your website and engage and TRUST you.
Nothing changes if nothing changes.
End of story.
I was having a conversation this morning with a client and I found myself repeating,"You don't know if it will work until you put yourself out there and try." Playing it safe is just that, safe. How do you move from average to awesome by doing just that?
I don't know if this is advice I would have ever heard myself give someone two years ago. Forcing myself to move way out of my comfort zone, to ask when I was afraid of rejection, to input my thoughts when I didn't have the confidence to stand behind them, to speak when I was afraid of my voice being misinterpreted and to jump without a parachute.
The truth is something made me change my way of thinking...that something was me...I threw a, "F**k It" into the air and hoped it would fly...and it did! That gave me the confidence I needed to soar and try to reach my highest potential.
Why share this?
Because I am a cheerleader. Always have been a huge one for others and have now found a way to be my own.
Lesson to be learned here: Throw a "F**k It" into the air...see what happens.
Are you like me? When you find something you love you want to shout it out to the world and let everyone know about it?
Or do you secretly smile and go about enjoying this new found joy and keep it to yourself?
So, yes, I am in the business of helping new small businesses...BUT even before that was a thing for me I personally supported local small businesses. I would purchase and tell the world about it (given their customer service was on the same playing field as their product). I would share to FB, IG, post to my stories and recommend to my friends and family. What is this term in biz? "Word of mouth", "Organic growth"?
My point? If you like it, share it!
Here is my Denver Local share this week!
Kirby's Cookie Company
TALK ABOUT RIDICULOUSLY DELICIOUS!
Not only are these the largest cookies I have ever consumed, but they are ooey and gooey and delivered to your doorstep still warm from the oven.
The owner, Shelby is the cutest and so is her packaging. Sweet, simple and filled with love.
Be sure to order because her deliveries are about a week or so out and I my guess is that demand for this Denver Cookie will soar!
Need a gift to brighten someone's day or even a treat to spoil yourself with? THIS is it!
Like it, Share it, Order it....promise you won't be disappointed!
Punch Today in the Face
Instagram! We love you. We hate you. We love to hate you!
So I've been playing around with an account I manage as well as my IG account and found that #1 I am sick of the same old fonts. #2 I am totally frustrated that I can only provide a link in my bio and need to make a note in my content calendar every time I have to change it. Grrrr...
Now, the key with fonts is not to overdo it people...just use a different font to make something pop, stand out or grab attention. Too much noise can become annoying to your audience.
SUPER EASY TO DO:
**KEEP IN MIND THIS IS FOR BUSINESS IG ACCOUNTS**
If you don't know, now ya know!