In less than a minute, The University of Phoenix captured the hearts of audiences through a very simple concept...storytelling.
It's not a new concept. One that, as a teacher, I tried to teach to multiple ages throughout the years.
To have a strong story you need a beginning, middle and end.
Unfortunately, where we lose people is often in the middle. We get so caught up in climax and building characters that we forget that a good story is short, sweet, to the point and memorable.
For your business stories are 23x more memorable than any ad you could push out. And in the end, don't people already know that you want them to buy your product? So why not leave them with your story that they will remember and carry with them when they are deciding whether or not to buy from you?
By making your customers your #1 character in your story and placing yourself in their shoes, you automatically become more relatable and a business they are likely to trust...
In the process of exploring storytelling in your marketing, ask yourself this...
"Am I a brand that people will trust and relate to?"
For more info on this check me out on IG and head to my "Highlights: CHEAT SHEET"