I hate, like absolutely hate the word average. It conjures up this feeling inside of me that stirs into my gut and makes me cringe. It's the sound and smell of mediocrity. When I hear people say, "That's a good idea!" But what I actually hear is them screaming, "You can do better good is just that, good...average". And then I crawl back into my hole and wonder how can I turn "good" into "absolutely amazing"?
Easier said than done, right?
My whole life I have gone against the grain...you tell me to park somewhere, I make my own spot. You tell me to turn right, I choose left. Maybe it's what I like to call "Only Child Syndrome" or maybe it's just because I am a pain in the ass, either way it has lead me down some interesting paths.
The one path landed me in a world of trouble, where another lead me to question WHY? WHY do I have to do it that way? WHY do we have to do what everyone else is doing? WHY is it socially unacceptable sometimes to challenge and make your own path?
Asking WHY can lead you down a very IMPORTANT path in your business. It could lead to one of exceptionality vs mediocrity. When you ask WHY you are asking for the reasons your business is being successful, doing just "good" or even sometimes tanking. Asking WHY involves listening to your customers. Listening not only for feedback, but what their interaction with you is on social media, what is their average dollar spent, if they are repeat customers and if they are recommending you to their friends.
Whether you are a brand new business just starting, or an existing small business who has been operation for a few year remember to stop and ask WHY. Why are things goings so well with your business or why are they not? Stopping to ask this could develop into the difference of being exceptional vs average.