Does this sound familiar??
I'm tired and overwhelmed. But in a way I'm not...I'm not sleeping well, my mind is racing, I am talking aloud to myself. I have actually become a person who has a notepad next to them at all times so when ideas creep in I can jot them down and get them out of my head.
So, yes, I'm tired and overwhelmed...but I LOVE what I am creating!
It is so worth the lack of sleep (at this point!). I am thankful that in my previous life I was a well organized school teacher. I had all the coordinating colors on the calendar and lesson plans planned out weeks in advance. THIS! THIS has been the most useful tool in helping me start this small business.
Let me share a piece of advice...and I know this may sound weird because I am in social media and everything should be "techy" so I risk even telling you this...but my trick is to WRITE IT ALL OUT. I literally have a planner that write and schedule things in. My social media content calendar is written out first then put into my program. I have a separate notebooks for my "to-do" lists, content thoughts and for each small business I work with.
This is how I stay organized. If I am speaking or meeting with one client, I pull that notebook full of my random and not so random thoughts and off I go.
I cannot even tell you how much of a difference this has made in me staying afloat and able to handle being tired and overwhelmed because of the million and one thoughts running through my head!
So what do you do when all comes rushing towards you at once? How do you maintain your sense of normalcy without compromising your work productivity?
Podcasts are basically the new TV shows & I have fallen victim to this latest trend. Yes, I've become that person driving with the volume up and the voices blaring out of the speakers. The voices that I nod my head in agreement with, talk aloud to and even take note of while at a stop light. At least they aren't the voices in my head I'm conversing with!
ANYWAYS, Duct Tape Marketing...John Jantsch..if you don't listen, listen!
Today on my drive to the yoga studio I listened to an oldie that talked about getting rid of the word content and calling it "The Voice of Strategy". WHAT IS THE MESSAGE WE ARE TRYING TO COMMUNICATE?
Here is how he approached it in 5 steps: (He uses the example of a basement sealing company)
1. What is the problem you are experiencing?
2. Approach it with empathy, "It's not your fault"
(cracks happen in basements, properties shift you can't control that)
3. Paint a picture of what life could look like
(what if you could refinish your basement and put carpet down)
4. The good news is...
(it can look like that because we are here and can solve your problems)
5. Call to action
(tell them to call you to get an estimate)
So write that story. It could be a few paragraphs or a page, but write it...I DID! This is the message that should transcend through your emails, your "about us" on your website, social media, core videos....
Simple, genius and to the point...just how I like it so I had to share!
Yup, I've been sitting at the computer for a good couple of hours scrolling, clicking & purchasing away (needless to say my husband is a bit annoyed as he is watching the bank account dwindle down)! -Insert hand on face emoji!
So what does this mean for YOU, the SMALL BUSINESS?
It means it is the PERFECT time for you to introduce yourself to the world! Come in with a bang and put yourself out there for the interwebs to see! Be sure to have your site up and running and ready to handle an influx of purchases. You may not see much traffic coming through the door yet, but if you do it right, you could see online customers racking up their purchases. Here is a killer time for you to offer bundle packages that you may not normally or even an exclusive (ohhh, everyone loves an exclusive item) just for this holiday.
This is also a great time for you to think outside of the box...literally...step up your packaging (maybe they will love it so much they unpackage it on social media and tag you).
Just a few thoughts as I continue on my spending spree.
If you're not there this year, start stalking what others are doing to plan a big entrance into the Cyber Monday $$$$ale in 2020!
Small business development...what are we even in for?!?!
Content creation can be so exciting & yet SO overwhelming!
I am here, at my table with my coffee in hand designing a website & creating content for all of my social media platforms. There is an invisible & endless checklist that reaches all the way up to the sky & only so much time (& patience) in my day.
It looks to me as if we are in the same boat...rowing towards a sandy white beach that isn't even in view yet. AND THAT IS OKAY. It's all part of the process. For me, it's all about staying focused, organized & prioritizing my time & where I spend most of my energy.
Know this, we are sharing that rowboat together. You are working on developing something magnificent, while I am working on putting together the content in an easy to use, in a "crash course" format for you to be able to get there & enjoy the sandy white beaches with me.