Did you realize that up to 75% of Instagram viewers take action after looking at an IG advertising post? This can mean driving them to your profile or even website.
So let's look at some basics to make sure you are covered...
1. Have your IG set up as a business page?
2. Have your business profile done with ways to contact you directly?
3. Share behind-the-scenes looks into your product or office?
4. Repost or engage with customers who are posting about your service or product?
5. Identify users who post regularly about you?
6. Post more than one photo for post (Did you know this actually gets seen more than once by your viewing audience?)
7. Highlight employees or teams?
8. Reply to comments made on your posts?
Nothing here is mindblowing information. It is simply things that your business needs to ensure it is up to in the IG world to help drive customers to your website and engage and TRUST you.